From the Zagat review:

This 'cool' new Chelsea 'bottle-service club' rolls out all the bells and whistles of high-end, 'high-tech' nightlife (soaring ceilings, leather seating, theatrical lighting) and ups the ante with aromatherapy technology, a snow-making machine and specialty mixers (mint lemonade, passion fruit soda); a rear mezzanine done up as an abstract take on a 'tree house' is reserved for the inevitable VIPs.

From the Clubplanet review:

A posh Manhattan nightclub with no door drama and reasonable prices? Impossible? Thank Tommy Tardie (of Fuelray fame) for his latest brainchild. ULTRA is 3500 sq.ft. of spectacular space complete with scent machines, snow machines, a 100 ft. projection wall and mind altering kinetic lighting.